In an ongoing conversation with Julia LeBlanc, V.P .of Communications and Brand Ambassador; the two sit down to discuss Couture, the largest jewelry trade show in North America.
How many years have you been exhibiting/attending Couture?
This year marks the brand’s fourteenth year at Couture, but this will be the first time in awhile that I’ve attended! I typically just attend Basel in Switzerland with my team so I’m really pleased to be back in the states for this show. Most of my recent visits to the U.S. have been for independent retailer personal appearances, so this is a great switch-up. I like to keep the brand’s hands-on approach as strong as possible, so being back is very exciting for me.
What are you most looking forward to this year?
I love going to these tradeshows because it gives me the opportunity to meet so many amazing people from around the world. Whether I’m catching up with a fellow designer or introducing my collection to a buyer or editor for the first time, I love having the opportunity to connect personally with people through my jewelry.
This show is a long one and you’ll be meeting with a lot of people, what’s your packing strategy?
I stick to a pretty easy uniform so I don’t need to bring too many things. I live in jeans and Armani blazers, keeping it casual yet sophisticated. And don’t tell U.S. Customs but I’ll probably be bringing my homemade salami that I like to snack on while traveling as well!
Do you have any tips for staying sane during the show?
Relax and enjoy it! Couture only comes around once a year so I’m reminding myself to live in the moment and enjoy every minute. My friend and President of the brand Moise Cohen and I also have an old tradition of going to the Roulette tables and playing our children’s birthdates so I’m looking forward to balancing the show with having some lighthearted fun with my team.
We hear that if you weren’t a jewelry designer, you would be a chef. Any particular restaurant you are looking to hit while in Vegas?
I do love food, so I always look forward to any dining experience that brings everyone together. I am particularly excited to visit Costa di Mare, for there is nothing better than a little comfort food from the homeland while traveling! I do love Rose.Rabbit.Lie at the Cosmopolitan as well.
What gets your creative juices flowing?
Travel and architecture are the main inspirations for my jewelry. Being back at Couture with all these amazing brands and this eclectic city will be sure to spark some new ideas again.
Where are you most excited to do while being back in Las Vegas?
I’d have to say I am most excited to join my team in volunteering at the Three Square Food Bank the evening before Couture kicks off. It’s an amazing charity and I am so proud of my team and their desire to take a moment and do their part to help those less fortunate. Three Square is Southern Nevada’s only food bank providing food assistance to the residents of the area. Our team will be stuffing food boxes, sorting food items, organizing—filling in wherever we can help, as part of the second year of a team tradition of giving back during Couture. I am also eager to kick off our nightly “Franciacorta Moment” at our booth to toast our wonderful partnership as well – nothing better than some Italian champagne to celebrate such a wonderful show.