Behind the Scenes of the New “Mixed Coil” Campaign

Marco Bicego is pleased to unveil the new "Mixed Coil" ad campaign. The mood of the campaign expresses Marco Bicego’s sense of Italian style: an elegant combination of understated design and architecture that influences the brand’s jewelry collections and unique pieces. It also expresses a sense of subtle luxury that is never excessive and so typical of Marco Bicego, whose jewelry designs are timeless prêt-à-porter.

The shoot, which channels both the glamour of the 1970’s and minimalism of the 1990’s, features classic Italian beauty Chiara Baschetti shot by German photographer Olaf Wipperfürth at the Superstudio Più in Milano, a legendary location of Italian fashion and design.  

The hand-coiled and twisted grouping of 18kt yellow, white and rose gold bracelets playfully wrapped on Chiara’s wrist embody the essence of the brand and of the Marco Bicego woman. The stacked styling is a testament to the way in which all Marco Bicego jewelry can and should be worn – artfully layered.

The decidedly understated pairing of the unique coils with a simple silk tee is also no mistake.  Marco’s timeless and subtle designs, though luxurious, are not meant to be left sitting in a jewelry box waiting for a special occasion, but worn confidently for the every day.  

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